This new change at Starbucks will definitely charge for the reputed highest-quality reusable cups as they are manufactured with utmost care and precision.Ĭustomer surveys are already indicating the low-quality yet expensive coffee products offered by Starbucks. Such companies have been seen increasing prices of food items under the impression of saving the environment. Yet the purpose of these brands doesn’t seem to be only contributing to a safe and sustainable future. Saving the environment or cost-cutting initiative?Īlong with reusable coffee mugs, Starbucks will also provide compostable options for straws replacing plastic straws. It is seen that whenever a big brand takes a step towards sustainable development, consumers are the victims of the fancy ideas. Some big brands like Coca-Cola and Kraft-Heinz have taken the initiative of ‘Reuse, Recycle’ to reduce the consumption of plastic and paper. The United States of America has been at the top of the list of countries that consume maximum resources per capita. Isn’t it funny for American brands to take steps towards a sustainable future? As America alone consumes 20% of global toilet paper per year and produces 37 million tons of plastic per year. A statistical survey by Starbucks states that around 6 billion disposable cups and mugs are distributed worldwide by the company each year, most of which are thrown out as waste in the environment.īy the end of 2023, customers will be allowed to use their own cups in the U.S and Canada. It has already started the trials in Shanghai under the name of ‘ Borrow a cup’. The company has set a goal to become a resource-positive company by reducing its carbon footprint. Starbucks, a multinational chain of coffeehouses has decided to phase out its single-use cups and replace them with reusable mugs.
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